TEAM
Haipei Chen
Lea Hidaka
Michelin Tasting Menu
Broadsheet and visual story educating the general public on the prestige of Michelin Stars and what it takes to earn one
TEAM
Haipei Chen
Lea Hidaka
DURATION
10 Weeks
ADVISED BY
Karen Cheng
SCOPE
Information Design
Publication Design
Web Design
A Guide to the Michelin Guide
CHALLENGE
While the Michelin Guide is widely known, few truly understands how the award is earned. As part of OpenTable’s quarterly fine dining publication, the issue Michelin Tasting Menu is a data visualization broadsheet demystifying the prestigious world of Michelin Stars.
Go Big or Go Home
BIG IDEA 01 — DATA VISUALIZATIONS
We presented thorough data visualizations and analyses to provide context for the Michelin Star, showcase the global distribution of restaurants, and break down price points and reviews. From this data, we encourage readers to form their own judgment on whether it’s worth the cost.
BRIEF
Setting an Example
BIG IDEA 02 — CASE STUDY
The middle "interruption spread" highlights a case study of a unique Michelin restaurant that breaks the traditional fine dining mold, offering readers an example of what a Michelin-starred dining experience can be.
A Web Narrative from
Behind the Scenes
BIG IDEA 03 — SCROLLYTELLING WEBSITE
A narrative-driven scrollytelling website, offering a deeper look behind the kitchen. It explores the amount of effort required to earn and maintain even a single star, tying back to the broadsheet data.
Thank You!
👧🏻🍽️ 👧🏻🍽️